Print Brochures Influence My Buying Decisions
I would have to admit that colorful print brochures really catches my attention and I can't help but think about the company that owns the those. A really nice brochure makes me think that the company is professional and cares about its customers. I've seen some ugly advertising flyers and they don't do much to inspire my trust or confidence. I want to do business with a company that is going to be around for a while, not with some fly-by-night enterprise. Maybe it's just me, but I do judge a business by the written and visual material that it puts out. After all, how else can I decide? Sometimes I'll buy from a company based on a recommendation from a friend, but when there's no word of mouth recommendation involved, I have to use whatever factors are available. A quality brochure just seems to capture my attention better than anything else. I'll often pick up brochures and then tack them to a bulletin board so I'll have them handy later on.