Make Use of Professionals for Printing Brochures
It's been my belief that printing brochures should be done only by professionals. I've seen some amateurish brochures from local shops and services, and I was a little turned off by them. I don't think I'd want to spend my hard-earned money with a business that couldn't be bothered to print up decent promotional material. I mean, it's one thing to be frugal in your business, but there's such a thing as false economy.
If you save a few bucks but you turn off potential customers with money to spend, where's the benefit? It just doesn't make sense. Any business needs to invest in some basic brochures and printed materials. The items don't need to be terribly fancy, but they should look professional in quality. I wish I could tell all those penny-scrimping business owners that they are not doing their business any favors by using poor quality marketing tools. Who knows how many customers they are losing.